How to create a logo for your web page

One of the first things you need to put on your web page is a good-looking logo that gives you an identity. Logos are commonplace for any business, brand and organisation, even if you’re a sole trader or a one-man team.

Depending on your artistic talents, timeframes and budget you can either decide to ask a graphic designer to come up with a logo for you or try to create something yourself using Photoshop or any other image editor. You basically want your logo to be unique, eye-catching and legible. You also want to make sure that your logo is displayed in more or less the same way wherever you use it. So make sure you save a copy somewhere safe and use the same version all of the time.

There are also some free logo resources out there that can be used to create your own logo. You won’t win any awards for originality or design, but you can create some pretty decent looking, professional logos. One tool we like is FreeLogoService.com. You supply your business name, sub text and business type and it returns a few suggestions. You can then customize it by editing colours, typefaces and size.

Having said all this, if you run a business or organisation and already have a logo for your company like on a business card or brochure, if you’re happy with it, you should use it on your web page too. You either need to find the original file in JPEG or PNG format or scan a printed version.